Comodo proprio come piace a te
(Comfortable just the way you like it)






Man and Woman Wearing Cotonella Italian Cotton Men's Underwear and Women's Panties

European luxury lands stateside,
bringing a beloved legacy
of comfort to daily wear.

In 1972, Cotonella got its start as a small workshop manufacturing goods in Edolo, a province of Brescia, Northern Italy. Since then it has continued to grow and is now its own unique brand for men’s underwear and women’s panties exclusively made with luxurious cotton fabrics. In those 40 years since Cotonella has become one of the most important companies in the world's lingerie market. Today, their headquarters is located in Sonico, Itay. Their dedicated Design Center houses a historical archive of over 12,000 styles as well as documentation on fabric research and production techniques that have influenced the countless trends and innovative designs by Cotonella. 

Cotonella conquered the European market by acknowledging the growing preference for natural fibers and organic materials. This luxurious Italian brand prides itself on its reputation of producing highly durable, top quality underwear at an affordable price. Natural by design, styles are crafted from the finest raw materials available. Cotonella continuously embraces all-natural design and comfort to this day.


Men will love the supportive and soft Cotton Stretch Brief. If more coverage is preferred, the 2 Pack Cotton Stretch Boxer Brief is sure to satisfy your need to stock up on complete comfort. Cotonella even offers t-shirts! From a trip to the movies with friends to the best workout you’ve ever had, this Classic Cotton T-Shirt can do it all!

Nothing says comfort like Cotonella. Soft gentle cotton fabric caresses the skin with a barely-there feel. Cotonella’s underwear and panties move with the body to create the most natural experience possible. Silhouettes are carefully crafted with the beauty of all body types in mind. Cotonella’s mission is to help men and women reinforce their self-esteem by slipping on the perfect pair.

Women will surely enjoy the feminine touch of floral lace the 2 Pack Lace Cotton Stretch Brief has to offer. Smooth fabric and essential coverage found in the 3 Pack Mid Rise Cotton Stretch Brief is just what you need to refill your top draw with the cozy basics you need most.


The evolution of their design ethos helped them advance traditional styles by creating a functional design of everyday underwear garments that prioritize wearability, naturalness, and comfort. This leading Italian underwear company has a deep-rooted commitment to quality design, care, and attention to detail. Safe, comfortable fabric is in Cotonella’s DNA. The brand eagerly works to push forward in the modern undergarment industry with continuous research and innovative methods of manufacturing, which includes 54 stringent quality control procedures. Known for their “natural underwear,” Cotonella has changed the very fabric of the industry by introducing the first invisible seamless garments, 100% organic cotton gussets in briefs, and adding makò cotton in knits and bonding technology for finishes, just to name a few! This is why “Made By Cotonella” has become synonymous with quality and excellence.

As they say…

Scegli la comodità e non sarai mai fuori moda!
(Choose comfort and you'll never go out of style)

Discover the perfect fit for you with Freshpair’s exclusive Contonella collection for men and women. Stock up your top drawer with pure comfort and receive FREE SHIPPING on all US orders $30+.

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