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Panache was founded in 1982 by Anthony Power, the current Chairman of Panache and a former senior executive with Playtex bras. Twenty four years later and Panache lingerie is one of the world’s fastest growing lingerie companies. The Panache lingerie brands and contract ranges have become synonymous with quality, excellence in fit, contemporary design and value for money. Consequently, the family business directed by John Power, Managing Director with Anthony Power as Chairman, is fast developing into a major international bras and other lingerie brand.

Panache Lingerie Designs

The Panache lingerie design team, based in Yorkshire, England, is recognized as one of the most progressive in the lingerie business, with outstanding technical ability and creative flair. Panache bras has expanded dramatically over the past 6 years by exploiting its several well known lingerie brands, moving into overseas markets and creating a targeted brand range.

Panache at Freshpair

At Freshpair, we are proud of carrying a large selection of Panache bras that allow us to get women into the proper bra size and make her feel as comfortable and sexy as she’s ever felt before with the right Panache bra. Popular Panache bras styles include:

And more. They also have a line of panties that fit just as well as their bras. Check them out today!


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