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National Underwear Day

Freshpair® founded National Underwear Day on August 5th, 2003, as a way for everyone to embrace their underwear with confidence. Since then, we’ve celebrated the holiday in many ways, including, New York City model events, massive underwear giveaways, a pop-up shop in Columbus Circle, and a Times Square runway show.

In 2013, we invited thousands of people to Times Square to break the Guinness World Record for the largest gathering of people in their underwear. We celebrated proudly in our underwear, with over 800 people of all ages and sizes dancing on Broadway. People who attended were able to, 

  • Party with Greg T from Z100
  • Receive holiday promotions
  • Enjoy free giveaways from our sponsors including Papi, Diesel, Wacoal, Tommy Hilfiger, and many more.
The celebration continued at Freshpair.com with exclusive contests, sales, and gifts.

With every participant, it became clear that our core belief and philosophy remains strong—confidence is the byproduct of believing in one’s self.

Check back each year for details on the celebration!

National Underwear Day has been featured on CBS, Good Morning America, Fox News, Live with Kelly and Michael, The Huffington Post, and dozens more.



When you feel your best, it shows.

At Freshpair®, we believe that starts with perfect fitting underwear. A leading internet retailer of men's and women's intimate apparel, we offer thousands of styles from over 100 top brands. Whether you're in the market for bold new trends, or want to restock your drawers with a classic favorite, we've got something for everyone.

Need style or fit help? Take advantage of our expert advice section, including bra fitting tips from our bra fit experts. You can also speak with our exceptional customer service team for assistance. Our Freshpair® family is committed to a confident lifestyle.

It all starts with a perfect fit.

Visit Freshpair.com »