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Natori is designed to make women feel fashionable, important, and good about themselves in any outfit. 


Josie Natori, the founder and CEO of the Natori lingerie company, revolutionized an industry, erasing the boundary between innerwear and outerwear by bringing elegant, sensuous lingerie into the light of day with the start of the Natori line. “Women in the Philippines are encouraged to be entrepreneurial”, she says. “It’s a very matriarchal culture.” This line was inspired intelligent design, rich fabric and an artisan's touch.  Natori follows a simple principle: The right bra can have a dramatic impact on both your proportion and the appearance of your clothing.  The brand has appealed to all types of women - from working professionals to domestic goddesses.

A firm believer in progress, the company keeps moving forward, staying ahead of the curve and remains a trendsetter rather than a follower. The founder shops the world for inspiration and technological innovations which she can utilize to enhance new product introductions. Adding to the collections, concentrating on fashion and feminine details and capitalizing on a strong sense of color and design, all strengthen the growth of Natori. The brand continues to expand the wardrobe possibilities of women everywhere, as well as attract new customers to discover that you can have comfort and fashion. Women can have it all. 

Natori Styles at Freshpair

Freshpair carries beautiful Natori bras and Natori panties that you're sure to love. Some of our most popular items from Natori are:


The company makes its products for the woman who has quality, luxury, and design on their mind. Natori truly brings about a sense of allure, romance, comfort, and style to your daily wear.

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