August 5th has finally arrived and you know what that means…


We’ve done so much in the past 16 years to celebrate National Underwear Day. From inviting everyone to join us in attempting to break the Guinness World Record for the largest public gathering of people in their underwear in 2013 and hosting massive underwear giveaways to holding modeling events in New York City and a pop-up shop in Columbus Circle, Freshpair has pulled out all the stops to spread the word about your most important article of clothing: Underwear!


Today isn’t just about underwear, it’s about YOU! National Underwear Day was created in 2003 to celebrate the confidence a fresh pair can bring. Underwear is the first article of clothing you put on to start your day. Poor fit, pinching, ride up, or itchy fabric are just a few things that can make your day a little more than uncomfortable and it shows. Hard to be your best self when you feel at odds with the fabric against your skin. Underwear is meant to empower you to feel good, at ease, and have the confidence to believe in yourself and accomplish your goals. The right pair can change your life.

Whether you’re ready to shake things up in the bedroom or need the softest style for daily wear, Freshpair has everything you need to cover yourself in comfort. We carry top brands and amazing styles at the best prices!


Freshpair Men's Swim Sale 30% Off               

Aside from offering daily discounts on your favorite brands, we’re offering customers an exclusive coupon code to celebrate our National Underwear Day Sale! Enter promo code NUD25 at checkout for 25% off sitewide purchases. 

Need more deals? Freshpair has you covered. Sign up and subscribe at the bottom of any page to receive exciting emails with sales on our most beloved brands, new arrival updates, and exclusive promo codes! Plus get FREE SHIPPING on US orders over $30.

Thanks so much for helping us celebrate all that you are and for supporting us as we work hard to help every body discover the perfect pair.

Happy National Underwear Day!

Show off your spirit and tag us using #nationalunderwearday for a chance to be featured on our social media platforms. We’d love to hear what you have to say about your favorite pair!