That time of the year is upon us once again! Founded by Freshpair on August 5th, 2003, National Underwear Day is celebrating its 15th anniversary as a day to commemorate our love for all styles and shapes of underwear, as well as celebrating support for self-confidence and self-esteem.

For the past fifteen years, we’ve always found a fantastic way to celebrate National Underwear Day. Whether it was inviting everyone to join us in attempting to break the Guinness World Record for largest public gathering of people in their underwear in 2013, hosting massive underwear giveaways, modeling events in New York City or a pop-up shop in Columbus Circle, we want this day to be about you.

With Freshpair customers now all across the globe, we wanted to show our love and support for everyone around the world on National Underwear Day by giving back to those that both inspire us and push us to operate creatively and explore new and outside-the-box designs. To thank our customers this year, we’re proud to launch our National Underwear Day Sale!

On the week of August 5th, we will be rolling out exciting discounts on underwear for men, womens panties and all of our favorite brands you know and love. It’s the perfect time to stock up or indulge on a spontaneous gift for yourself or a loved one and show your appreciation for fabulous underwear!

Guys: have you been holding off on replenishing your boxer briefs? Now’s the time to make a move! Check out our Under Armour Original Series 6” Boxerjock, available in multiple color options to satisfy your style. With HeatGear fabric that wicks away moisture and keeps you cool, anti-odor technology and 4-way stretch fabric, this two-pack exemplifies how far mens underwear has come.

What would National Underwear Day be without unique, game-changing underwear designs? The Doreanse Deep Sea Trunk is a sea of style, a low-rise underwear in a super soft cotton with an all-over ocean design that is sure to delight. The C-IN2 Screenshot Army Trunk is another detailed option with a similar low-rise style, contrast trim and beautiful artwork of Sunset Boulevard front-to-back.

Our ladies love to celebrate National Underwear Day just as much as the guys! What better way to do so than with a sexy, lace bra from a designer like Glamorise? With a stretchy lace fabrication and cushioned straps, maximizing comfort and appeal in one elegant package is the epitome of National Underwear Day. The perfect panties to compliment your National Underwear Day ensemble can be sexy, functional or both! Whether you’re the type to spring for minimal rear coverage via the Hanky Panky Copycat Stretch Lace Thong, or you prefer a soft stretch cotton with full coverage like the Bali Full-Cut, National Underwear Day is all about being comfortable with yourself through your choice of underwear.

Besides offering daily discounts on your favorite brands, we’re extending to our customers an exclusive coupon code to celebrate our National Underwear Day Sale! Enter promo code NUD25 at checkout for 25% off sitewide purchases. Want more? No problem! Sign up with Freshpair’s promotional notification list and receive exciting emails with sales on your most beloved products, new arrival updates and, of course, coupons!

Add all of this with our free shipping on US orders over $25 and celebrate 15 years of National Underwear Day by saving big! We’re so delighted to be commemorating this day with our customers, and we thank you for all of your support as we strive to deliver the best fitting, best feeling underwear imaginable. Happy National Underwear Day!