Wacoal:
Wacoal is known in the industry as the standard by which all other lingerie is measured. With fine designs and supremely-comfortable, well-engineered fits, most of the Wacoal lingerie line is also made with eco-friendly construction so you feel good in every way when you’re wearing their products. It’s no surprise so many celebrities champion Wacoal lingerie.
Oprah has continually placed Wacoal lingerie on her O List, season after season. She has also been one of the key supporters of getting a proper bra fitting, either by Wacoal lingerie experts or otherwise, because such a massive majority of women are wearing the wrong bra size
Though Wacoal's main focuses are the bras and panties they produce so perfectly, the company has other philanthropic and humanitarian interests that make them an admirable example to others. One such effort is the Fit For The Cure campaign from Wacoal Lingerie. For every woman who takes advantage of their complimentary bra fitting, Wacoal lingerie donates $2 to the Susan G. Komen Breast Cancer Foundation to benefit breast cancer research and outreach programs.
Another program Wacoal stands behind strongly is their bra fitting program. The women who design Wacoal bras do such a wonderful job of perfecting their fits, they can’t imagine why any woman would allow herself to be uncomfortable in her bra. A Wacoal lingerie bra fitting – which is free to all women – should remedy bra discomfort.
Bra-fitting tips from the Wacoal philosophy include:
- A bra should be something that makes you feel as beautiful as your wardrobe does
Not only should a properly fit bra be comfortable, but it should support, contain, lift and shape your bust as well
- Every woman should be professionally fit for a bra once a year to accommodate her changing body
- Bras should be washed once before they are worn for the first time
