Wonderbra:

By the time Wonderbra debuted in the U.S. in 1994, it was already a huge fashion sensation in the U.K. Wonderbra brought over the Push-Up Plunge Bra to instant success! It instantly became the top selling bra in the U.S. and sold at the rate of one every 15 seconds!

Though it took until 1994 for the U.S. to see the first Wonder bra, this same original Wonder bra Push-Up Plunge Bra was designed in 1964 to give dramatic cleavage with 54 design elements that lifted and supported the bust. Wonder bra says their secret is simply in the precision engineering. And just what does Wonder bra precision engineering consist of? The elements include:

• 3-part cup construction
• removable cookies
• The “gate back” Wonderbra back design
• precision-angled back and underwire cups
•  Rigid straps

     When The One And Only Wonder bra® was introduced to the U.S. it was done with a massive fanfare. In New York, Wonder bra arrived in limousines and armored cars filled with models and guards, clad in dark sunglasses and bold logo jackets. In Miami, the Wonderbra cavalcade was a stream of Cadillacs, in San Francisco they arrived by cable car and in Los Angeles, the Wonder bra entourage came via helicopter.

1994 was a big year for Wonder bra in the U.S. The brand got a ton of press, including the following:

• Wonder bra was on the Top Ten product list for Fortune
• Wonder bra was a Top 10 product in Time
• It was featured as one of the year’s greatest products on USA Today
• David Letterman put it on his Top Ten list
• Jay Leno talked about it on his show
• Many other TV sitcoms and dramas featured Wonder bra on the shows

  Since the original Wonder bra, the brand has continued to develop its products year after year, coming up with new designs with varying levels of shape enhancement. They have been called “the sexy department store brand.” In 2004, Wonder bra celebrated the anniversary of coming to the U.S. and maintaining a brand presence for a full ten years. They rented out a space that soared high above Times Square where they could see their current advertisement in the square below.

We carry an extensive selection of the season’s greatest Wonder bra offerings at Freshpair and we’re constantly updating our selection. We feature a size chart specifically for the brand, but Wonder bra also offers extensive fit tips on their site plus a bra size calculator to ensure that when you get into a Wonder bra product, you’re in the right one.

Eva Herzigova has been the face of Wonder bra for many years. On June 1, 2007, she welcomed her first child, baby George, into the Wonder bra family and she says she is in no hurry to get back to her career immediately. Since 2004, Maja has also been one of the recognizable faces of the brand. She makes a great contrast to Eva with her dark features and alluring look.