Sassybax

The story of Sassybax begins with Sassybax President and Founder—and former Miss Texas USA—Amanda Horan Kennedy. She realized that she couldn’t find any possible way of avoiding visible bra lines, the ugly bulges women get on their backs from where their bra straps dig in. She hunted and hunted for something like the Sassybax product she eventually developed, but to no avail. She couldn’t find anything to do what Sassybax now does. She was frustrated but she would not give up. She knew, if her own quest was any indication, that there would be a market for the Sassybax product she would develop. She knew she had to make Sassybax herself, even though she had no experience in creating bras, only wearing them, but she knew she was a good problem solver. Thus the idea for Sassybax was born.

The prototype Sassybax product was just a pair of control top pantyhose turned upside-down with the legs and crotch cut out. She slipped the tube over her head and stuck her head where the legs would go, creating the basis for the Sassybax model. Then she wore it out under her favorite tight sweater and it worked like a charm. Building a business around the Sassybax idea was a hard road for Amanda Kennedy. There were plenty of people who didn’t believe Sassybax were a necessary product. Plus, she had to find a manufacturer willing to take on the Sassybax idea. But within nine months, she had a ton of Sassybax prototypes for the same Sassybax products that are on the market today. Since she first created Sassybax, Amanda Horan Kennedy has been unable to wear any other kind of bra. And most women who try Sassybax end up feeling the same way. they feel like they don’t know what they ever did before they knew Sassybax existed.

The funny thing about Amanda Kennedy’s quest to create the Sassybax line is that she initially set out to combat a certain common problem posed by women’s bras, but not only did the visible bra lines disappear, but Sassybax was able to cure a whole litany of other issues women have with their bras. For example, while women buy bras mostly for support, often they find that the very bra that is supposed to offer support actually just adds more suffering into their lives. Sassybax finally offers a bra solution that gives comfortable support rather than pinching, rashes, marking of the flesh, and an ill fit.

Ultimately Amanda Kennedy is very happy with how Sassybax has turned out, because it provides natural sexiness, uplift without underwires, a smooth back, uncompromising comfort and a fit and trim appearance.

We carry an extensive collection of Sassybax products, including the Sassybax Bralette Bra, the Sassybax Bralette with Underwire, the Sassybax Torso Trim with Underwire, the Sassybax Sassynips Nipple Concealer, the Sassybax Torso Trim, the Sassybax Underwire Strapless Bandeaux Bra and the Sassybax Racerbax Bralette Bra. Each Sassybax solution allows women the luxury of knowing their bodies look great from a 360-degree perspective.