Maidenform Bras

Maidenform was founded in 1922 by seamstress Ida Rosenthal, along with her husband William Rosenthal and Enid Bissett who owned the shop that employed her. Maidenform rebelled against the flat-chested designs of the time and instead produced both dresses and support undergarments, particularly Maidenform bras, that accentuated the natural shape of a woman's figure, hence the name Maidenform. Maidenform was founded in Bayonne, New Jersey. Although no manufacturing facilities remain in Bayonne, the Maidenform headquarters are still located there. After going through a long restructuring effort at the end of the 90's and early 2000s, Maidenform became a public traded company in July 2005. Maidenform, Inc. is an international marketer and manufacturer of branded intimate apparel, including Maidenform bras. Its primary brands include Maidenform, Lilyette, Flexees, Sweet Nothings, Self Expressions, Rendezvous and Subtract. The Maidenform bras brand is recognized as a premier American brand, which has had excellent consumer recognition for more than 80 years. The Maidenform bras brands are available in more than 40 countries worldwide.

Maidenform bras now offer three levels of lift for women in search of the perfect bust-line: GENTLE for those office-appropriate blouses, MAXIMUM to add a little extra oomph for a day-to-evening look, and new EXTREME for your sexiest tops and dresses. The new EXTREME Maidenform bras come in sizes 34-36A, 34-38B and C, and is available in basic and fashion colors. “Women want to express themselves, and Maidenform's GENTLE, MAXIMUM and EXTREME levels give them the ability to enhance their look by customizing their amount of lift," says Norah Alberto, Maidenform's Senior Style Director. "When women look and feel their best in Maidenform bras they exude confidence and are irresistible!” Maidenform bras have been a very forward-thinking company throughout its history. It was the first intimate apparel company to advertise, with ads appearing on buses, billboards, local window and store-counter card displays and over the radio. In 1960, the company was renamed to Maidenform, Inc. Today, Maidenform is still a privately held company based in Bayonne, New Jersey. It is a company committed to meeting the needs of today's women. They want you to feel good from the inside out. Their hope is that their excellent quality, fit, and modern attractive styles will exceed your expectations. The Maidenform niches are panties and Maidenform bras styles for the small to average busted woman. They are known for lightly padded demi Maidenform bras and shallow cut cup styles.

The One Fabulous Fit Contour Maidenform Bras is one of the most popular Maidenform bras we carry with soft, molded cups in two-way stretch foam and wire-free support. We carry several different colors, including black, body beige, white, blush and pearl to cover your different selections of clothing. Other favorite Maidenform bras are the Maidenform One Fabulous Fit Demi Underwire Bra, the Maidenform One FAB Fit Tube Top Bra, the Maidenform Feeling Sexy Push-Up Bra, the One Fabulous Fit T-Back Underwire Maidenform Bras, the One Fabulous Fit Full Support Flex To Fit Maidenform Bras, the One FAB Fit Bralette, the One Fabulous Fit Lace Demi Bra, The Dream Bra, the One Fabulous Fit Sexy Demi Bra and the Maidenform One Fabulous Fit Strapless Bra.