Maidenform was founded in 1922 by seamstress Ida Rosenthal, along with her husband William Rosenthal and Enid Bissett who owned the shop that employed her. Maidenform rebelled against the flat-chested designs of the time and produced both dresses and support undergarments, particularly Maidenform bras, that accentuated the natural shape of a woman's figure, hence the name Maidenform. Maidenform is recognized as a premier American brand. Maidenform has had excellent consumer recognition for more than 80 years and bras produced by Maidenform are available in more than 40 countries worldwide. Maidenform offers bras from three popular collections:


The Maidenform Brand

Maidenform has been a forward-thinking company throughout its history. Maidenform was the first intimate apparel company to advertise, with ads appearing on buses, billboards, local window and store-counter card displays. Maidenform is a company committed to meeting the needs of today's women. Maidenform wants you to feel good from the inside out. Maidenform hopes that the excellent quality, fit, and modern attractive styles of Maidenform will exceed your expectations. The niches of Maidenform are bras styles for the small to average busted woman.

The One Fabulous Fit Collection is one of the most popular bra collections by Maidenform featuring soft, molded cups in two-way stretch foam and wire-free support. Other favorite bras from Maidenform include the One Fabulous Fit Demi Underwire Bra and the One Fabulous Fit Strapless Bra by Maidenform. Maidenform makes bras that provide superior fit, comfort and design. The stylish, chic and comfortable bras by Maidenform are undoubtedly feminine. Through innovative, smart and chic design Maidenform strives to provide women with what they need to look and feel their best. Shop for Maidenform and receive Free Shipping from!





by shop

Classic - Simple-meets-chic styles noted for minimalist design and moderate coverage.

Contemporary - Modern must-haves featuring sexy silhouettes, flirty prints, and saturated color.

Legacy - Time honored brands celebrated for dependable quality intimates.

Sophisticated - A-list collections showcasing plush fabrics and exquisite design.