Fayreform:

The origin of the Fayreform brand lies in corsetry. Starting in 1934 with detailed and well-fitting corsets, the brand has evolved over the past 70 years into a premium manufacturer of full cup lingerie that elegantly combines fashion and function. In recent years, Fayreform has become well-known as a brand, revered for their super-feminine hip styling in C to J cup designs.

Each season, Fayreform streamlines its designs by refining its manufacturing techniques and its fabric technology. Fayreform technology is something that truly sets the brand apart from the rest of the market. Every innovation is developed to enhance the support, function and comfort of the lingerie. Some of their unique techniques are:

• Side Slings, which create forward projection by bringing the bust forward and out in front
• Side Bones, which smooth the sides and support the bust
• Fayreform Full Base, which is extra fabric under the underwire for added support built from the bottom up
• Cotton Lined Rigid Straps, for ultra-comfortable support
• Specially-designed Fayreform underwires that provide definition and separation for full figure women
• Fayreform Powermesh Backs made from ultra-strong mesh that supports the bust from the back

Fayreform offers a wide selection of bras to suit every occasion, from styles that smooth bulges for a sleek outer appearance to styles that minimize the bust. They look at their intimate apparel as supplying solutions to many common fashion solutions. Some examples include:

• A woman wants a bra she can wear under a t-shirt for a smooth profile and the Fayreform solution is the Profile Perfect, the ultimate t-shirt bra, which offers a natural rounded shape under clothing
• A woman is looking for a bra that will conceal her nipples and the Fayreform solution is the Genteel, a full figure contour bra made from an ultra luxurious cotton/modal blend with thin foam shaping in the cups
• A full figure woman is looking for a bra with thin straps and a low neckline to wear with strappy tops and the Fayreform solution is the Vitality balconette bra, which has thin straps, scallop lace trim and goes up to an E cup

At Freshpair, we carry a wide selection of beautifully-detailed Fayreform bras and panties for full figure woman and women with traditional figures. Fayreform intimate apparel comes in several unique collections, including:

• Fayreform Candid
• Vitality
• Genteel
• Daisy
• Divinity
• Memoirs
• Profile Perfect
• Fayreform Beauty Sheer
• Delectable
• Evolve

We offer a number of Fayreform bra and panty sets to make every full figure woman feel her sexiest. With modern takes on the boy short cut, sophisticated lace and embroidery, and the finest fabrics, Fayreform is vaulting itself to the forefront of the intimate apparel industry in style. It’s no surprise Elle Magazine has touted the benefits of Fayreform for the spring and summer catwalk look. And it’s perfectly suiting to find Fayreform in the pages of Red as well, illustrating hoe women with full busts can wear the latest runway fashions.