The Booming Business of Briefs - Featuring Freshpair President Matthew Butlein, Mario Lopez of Rated M underwear, and Jason Scarlatti of 2(x)ist.

Michael Kleinmann explains how sales of men's underwear serve as an economic indicator during the recession.

Wendy Williams celebrated National Underwear Day on her hit talk show with underwear giveaways and hot models in their skivvies.

In this episode of the hit reality show hosted by Tyson Beckford, the challenge winner attends a go-see for an underwear modeling job with 2(x)ist and Freshpair.com.

The newscasters highlighted National Underwear Day with exclusive backstage coverage. "Ditch your clothes and don your skivvies," they said, "for an all undies fashion show."

Kathie Lee Gifford and Hoda Kotb interviewed Tyson Beckford and Lydia Hearst about National Underwear Day and introduced selections from Natori, 2xist, Diesel, DKNY, Wacoal and Sean John.

The morning news show lead in with images from the Freshpair website and then went live to Bryant Park during Fashion Week. Kurt, the "Cyber Guy," interviewed Freshpair President Michael Kleinmann about the Play iBoxer. "It's a great design that merges fashion and technology," Kleinmann said. "It's very popular with the younger customer."

On a show called "That's So New York," host Kela Walker showcased the runway shows at National Underwear Day right from Times Square. She spoke with Freshpair President Michael Kleinmann about National Underwear Day and the new Freshpair. Freshstart. program which donates much-needed new underwear and funds to the needy. "Prancing around Times Square in nothing but your underwear, now that's New York!" She said.

The Morning News show had Michael Kleinmann, the president of Freshpair, and 8 models doing a mini-runway show to highlight intimate apparel trends like women's seamless underwear and low-rise trunks for guys. Michael Kleinmann also discussed the new Freshpair Freshstart charity program that donates underwear and funds to those in need.

Regis introduced National Underwear Day and said more and more people are going commando, to which Kelly replied: "I wear panties! Every day!"

With footage from the runway shows in Times Square, the hosts introduced National Underwear Day and said: "How's this for eye candy?"

Chelsea said: "I was reading The Post, and did you know yesterday was National Underwear Day? I always wear panties! I don't ever do that... showing off stuff"

Entertainment Television's The Daily 10 recounted National Underwear Day as the number 7 event out of the top 10 events of the day, while showing footage from the fashion show in Times Square.

Paula Froelich, gossip writer for The New York Post, reported from the National Underwear Day fashion show in Times Square on The Insider. "Is this what they mean by the 'naked city'?" the giddy gossipeuse quipped. The segment also showed clips from the NUD open-air runway show.

The Good Morning America Team announced National Underwear Day before peering out their studio window to take in the sight of dozens of Freshpair underwear models crowding the street below.

WB11 aired a long segment on National Underwear Day, which featured Freshpair's underwear ambassadors cavorting around the studio, breaking out into song and commandeering the cameras. Brian Boye, the Fashion Director of Men's Health Magazine, explained the latest trends and styles of underwear, that were modeled for the show's studio audience.

The Fox 5 newscasters announced National Underwear Day, explaining what the day was about, and then bantered about what kind of underwear they and their audience was wearing.

ABC Eyewitness News ran clips from the outdoor National Underwear Day fashion show in Times Square. A newscaster discussed various details of the underwear business, including the new technology of bra design and the trend toward women wearing lingerie as 'adornment and embellishment'.

The Fox & Friends news team announced National Underwear Day and commented that, "Everyone in our audience decided to wear underwear today".

In commemoration of the obscure holiday, Tighty-Whitey Day, Tony Danza held up a pair of white briefs from Papi's underwear collection as he discussed Freshpair and National Underwear Day.

Tony Danza promoted the PL>Y iBoxer on The Tony Danza Show. Danza comically tried on the iBoxer over his trousers, as he discussed National Underwear Day and Freshpair.com with his audience.

Coverage on the Fox News Channel featured our models underwear clad in bras and briefs from 2(x)ist, Maidenform, Natori, Ginch Gonch, Hugo Boss, C-IN2, Le Mystere, Rago and RIPS more and polling passerby on their choice of underwear: boxers, briefs, thongs, panties, boyshorts, etc.

Freshpair models showed off the hottest looks in underwear, bras and panties from National Underwear Day sponsors including 2(x)ist, Maidenform, Natori, Ginch Gonch, Hugo Boss, C-IN2, Le Mystere, Rago and RIPS.

Kelly and Regis's temporary substitute bantered about National Underwear Day for several minutes at the beginning of the show. The pair discussed Americans' preferences for various types of underwear, including bras, thongs, boxers and briefs.

From 4am thru 9am, WB11 aired coverage of our underwear ambassadors marching thru Times Square, modeling the latest underwear fashions and polling passersby as to their underwear preferences. People were asked to change into a fresh pair of C-IN2 brand underwear in our changing stations.

One of the historic firsts for this year's event was the announcement of National Underwear Day on Bloomberg TV after the opening bell of the New York Stock Exchange.

Channel 7 satirically casts a jaded eye on National Underwear Day. Complete with newscaster emitting stagy yawns as footage of supposedly blas New Yorkers waiting in the TKTS line in Times Square as our models cavorted around them is flashed on the screen. Closer inspection of the clip reveals New Yorkers stealing furtive, gleeful glances at the latest styles of underwear, not to mention the models' impressive physiques.

As an over-excited female newscaster giggled every time the male anchor mentioned the word "thongs", footage from National Underwear Day is flashed on the screen. Freshpair is discussed as the founder of National Underwear Day.

"Is one day enough?" a newscaster asks rhetorically of National Underwear Day as clips of the event are shown. "I think I'm not alone when I say: Every day should be National Underwear Day".

Clips included footage of our underwear models strutting their stuff in the street and a Freshpair representative in the studio explaining the importance of people updating their underwear wardrobes by adding a few "fresh pairs".

Clips of National Underwear Day were shown, along with an in-studio interview with Freshpair CEO Marc Butlein. "Buy underwear in your underwear", he says, explaining the appeal of internet shopping. "It's an easy way to buy underwear".

Inside Edition aired a segment on the new trend in men's underwear buying habits. Freshpair is cited as an authority with some of the poll results from National Underwear Day flashed on the screen: The percentage of men who prefer briefs, boxers or thongs.

WB11 Morning News aired a segment on National Underwear Day which featured our models showcasing and explaining the latest styles of women's and men's underwear: boxers, briefs, boyshorts and boxer briefs. Freshpair C.O.O. Michael Kleinmann provided commentary on the founding of National Underwear Day.