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Download Our Press Kit Announces Exclusive Partnership with Cristiano Ronaldo's New Men's Underwear Line, CR7

Developed by futbol powerhouse, Cristiano Ronaldo, and New York designer, Richard Chai, the athletic-inspired underwear line features a basics, luxury

NEW YORK, NY (November 7, 2013) NEW YORK, Nov. 7, 2013 /PRNewswire/ --, the world's largest online retailer of men and women's undergarments, announced the exclusive U.S. online debut of Cristiano Ronaldo's CR7 men's underwear. The CR7 line is produced with the finest materials and a world-class design for the ultimate fit and comfort. President, Matthew Butlein, enthuses, "We're very excited that has been entrusted with the U.S. online launch of CR7. The three lines are perfect for our consumer base as they appeal to a large audience of men and are made with the finest quality."

The CR7 line is sold exclusively online in the U.S. at and comes in three lines ranging in fabrics. The underwear lines range from $22 a pair for the fashion line to $30 a pair for the luxury line. CR7 socks are also available, and all items can be shipped to over 90 countries worldwide.

About is the largest online retailer of men's underwear and a leading online retailer of women's intimates. Freshpair has been on the industry's cutting edge since the company was founded in 2000. offers a consumer experience not found anywhere else. Carrying thousands of styles from more than 100 brands, matched with exceptional advice and excellent customer care, is the consumer market leader for underwear and lingerie needs.

About CR7
The CR7 Underwear and Socks collection is introduced with a great deal of strength. Behind the collection is world famous soccer player Cristiano Ronaldo who, with millions of followers on social media, has a huge potential target audience. Furthermore, New York-based, CFDA Award winning designer Richard Chai has played an important part creating the designs and styles in close collaboration with Cristiano Ronaldo. Richard Chai is known for his work with brands such as Armani Exchange, Donna Karan and Marc Jacobs.

Last but not least Danish JBS Textile Group is behind the production of the high quality underwear. The family owned company has existed since 1939 and is Scandinavia's leading underwear and socks manufacturer.

Media Contact:
SpecOps Communications
Kayla Inserra
212.518.7721 x105

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Public Relations Department
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