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It's Time for a Change: Celebrates 10th Anniversary of National Underwear Day with NYC Pop-Up Store

Consumers Nationwide Invited to "Get Briefed" on Underwear Style I.D. with Personality Quiz

NEW YORK, NY (August 22, 2012) NEW YORK, NY- August 22, 2012, the leading online underwear retailer and go-to source for expert advice on men's and women's underwear and intimates, today unveiled its one-of-a-kind It's Time for a Change pop-up experience store in New York City to celebrate the 10th anniversary of National Underwear Day. Paying homage to a decade of underwear celebration, as well as the personalized experience its online customers will now enjoy as a result of the company?s rebranding, Freshpair invites everyone to 315 W. 57th Street in Manhattan today and tomorrow, August 23rd, from 11 a.m. to 7 p.m.
The It's Time for a Change experience store will offer free underwear from the event's title sponsors: Calvin Klein, Wacoal, Leonisa, men's and women's Emporio Armani, 2xist, C-IN2, and Rated M, as well as demonstrations of's signature At-Home Bra Fitting and Men's Underwear Club services, advice from style gurus,exclusive specials and giveaways, and a walk through model alley where (you guessed it) New York's top models will be showing off the latest underwear looks.
"It's Time for a Change means so many things to Freshpair," says Matthew Butlein, President of"It announces our company's rebranding, but more importantly it means that it's time to change and personalize customers' online underwear buying experience, which is what we do. Freshpair wants to change the way people feel in their underwear. We want to be the source of expertise that provides the best fit, the best variety, the best style, and the best advice to empower our customers to look and feel confident."
Designed to emulate the unique online experience that Freshpair provides its online customers, the It's Time for a Change pop-up delights visitors at first glance. With dozens of underwear brands and styles showcased on a bevy of beautiful models, personalized advice and style tips from Freshpair experts, exclusive specials and giveaways, refreshments, music, and VIP treatment in the Freshpair Lounge, consumers will wish every day were National Underwear Day. But the fun isn't limited to New York. Everyone is invited to get briefed on his/her underwear personality with Freshpair's signature Underwear I.D. Quiz and receive special offers on future purchases.

For more information about National Underwear Day visit


Freshpair is the world's leading internet retailer for men's underwear and women's lingerie needs. Freshpair has been on the industry's cutting edge since the company was founded in 2001. With its proprietary At Home Bra Fitting and subscription services, Freshpair offers a consumer experience not found anywhere else. Carrying thousands of styles from more than 100 brands, matched with exceptional advice and excellent customer care, Freshpair is the consumer market leader for underwear and lingerie needs.

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