press room

Download Our Press Kit

2(x)ist Launches MAXIMIZE Collection Exclusively at Freshpair.com - Ultimate Comfort with Package Enhancing Benefits.

FOR IMMEDIATE RELEASE
NEW YORK, NY (October 27, 2010) NEW YORK, NY

2(x)ist MAXIMIZE is the newest contender in men’s profile - enhancing underwear with a unique twist: using comfort to boost the bulge. The special MAXIMIZE pouch lifts the goods and holds them slightly away from the body, creating a support system that feels great but also gives the appearance of a bigger package. Before MAXIMIZE, guys relied on a variety of hoops, slings and gadgets to deliver similar results. Now they can enjoy a natural look with a more comfortable feeling.

"MAXIMIZE fills a major need in the market," Freshpair President Michael Kleinmann said, “giving guys who prefer enhancing underwear a sexier, more natural way to get results. Freshpair is proud to partner with 2(x)ist on this exclusive launch.” Freshpair has been on the forefront of enhancing underwear since the very first style debuted, and the addition of MAXIMIZE will appeal to even more guys looking to make the most of their underwear.

Fans of 2(x)ist will love the MAXIMIZE Collection, as the two styles are updated versions of the classic No Show Brief and No Show Trunk. MAXIMIZE is made from a modal and spandex blend fabric with a smooth, silky feel, and offered in both black and white. A sleek platinum waistband with a subtle 2(x)ist logo completes the sexy look. “When you put on 2(x)ist, we want you to look great and feel good” said 2(x)ist Creative Director Jason Scarlatti, “MAXIMIZE is a comfortable and seductive way to lift your confidence.” And since comfort is the key to the success of MAXIMIZE, it’s great for any type of guy, even when package-enhancing isn't an issue.

Available exclusively on Freshpair.com, the MAXIMIZE Collection from 2(x)ist will debut in late October. Shop the collection at http://www.freshpair.com/mens/2xist.html.

About Freshpair
Freshpair is the premier destination for all things underwear, providing the personal attention of a boutique with the wide selection of a department store. We carry over 100 brands of men’s and women’s underwear and intimate apparel with the expert advice to make sense of it. Freshpair is also the founder of National Underwear Day, an annual holiday dedicated to the appreciation of underwear. Every shopping experience on Freshpair is backed by our exceptional customer care and includes free shipping on all US orders. If it’s new in underwear, it’s on Freshpair.

About 2(x)ist
Known for its cutting-edge fashion, contoured shapes and superior comfort, 2(x)ist creates fashion-forward designs to fit men’s lives. Founded in 1991, 2(x)ist has grown to become an iconic men's lifestyle brand with a style and fit for every occasion. 2(x)ist leads the evolution of fabrics, materials and technology to create better fitting underwear, apparel and accessories for fashion-forward, confident modern men.

Download this Press Release

For more information or to obtain samples, please contact our Public Relations Department.

Public Relations Department
Freshpair.com
Phone: (212) 505-6900 option 3
Fax: (646) 390-6282
E-mail: press@freshpair.com

back to top