FOR IMMEDIATE RELEASE

NEW YORK, NY (October 3, 2007) (New York, NY) October 3, 2007 - Luxury lifestyle marketing and public relations agency Tracy Paul & Company Inc., is happy to announce the latest addition to their client roster: online men’s and women’s intimates retailer Freshpair (www.freshpair.com).

Freshpair is a leading online retailer of men’s and women’s foundations, selling more than 100 brands including: Calvin Klein, Diesel, Elle Macpherson, Hanes, Le Mystère, Spanx, and Wacoal. Freshpair President, Michael Kleinmann, is an expert in men’s and women’s intimates trends, specializing in fashion, fabrication, and technology. Freshpair is also the founder of National Underwear Day, which celebrates underwear as the single-most important item of clothing you wear throughout the day. The event is held every year in early August with a fashion show in Times Square.

Tracy Paul & Company is thrilled to be working with Freshpair and looks forward to expanding their national presence.

For all inquiries or additional information, please contact Erin Laird at Tracy Paul & Company, Inc. at 212.741.5459 or erin@tracypaul.com