|
FOR IMMEDIATE RELEASE
NEW YORK, NY (August 8, 2007)
(New York, NY) August 8, 2007 – On Tuesday, August 7, 2007, underwear came out of the drawer and into the streets, celebrating its status as the most important item worn throughout the day. Commemorating its fifth anniversary, Freshpair’s National Underwear Day celebrated the importance of underwear with runway shows, give-a-ways and other surprises in the heart of Times Square. National Underwear Day also marked the beginning of an exciting new charitable program – Freshpair, Freshstart – to help provide basic necessities to people in need.
From 11AM – 2PM, male and female models clad in today’s hottest brands including Wacoal, Le Mystčre, Natori, DT Clothes and Chantelle walked the catwalk for an excitable Times Square crowd. Throughout the day, National Underwear Day had changing stations set up for eager passersby to change into a free, fresh pair of underwear from C-IN2, Diesel, and Ginch Gonch.
Those enjoying the festivities of National Underwear Day also learned about Freshpair, Freshstart, a program committed to providing basic, practical necessities. National Underwear Day was the first of many Freshpair, Freshstart opportunities where the public can help people who are struggling to rebuild their lives. A day of friendly family fun, National Underwear Day was surely an event not to be missed!
Additional participants in National Underwear Day Festivities included:
Cotton Incorporated, Barely There, Hanes, Go Softwear, Paul Frank, Male Power, Report Collection, Shape Magazine, Anthony For Men and Makeup Designory.
Freshpair, www.freshpair.com is a leading online retailer of men’s and women’s intimate apparel selling over 100 brands. Freshpair is also the founder of National Underwear Day. Freshpair’s exceptional customer service and huge selection help make every shopping experience comfortable and convenient. At Freshpair, you can buy underwear in your underwear.
For inquiries or additional information about Freshpair or National Underwear Day, please contact Francesca Madeo at Tracy Paul & Company, Inc. at 212.741.5459 or francesca@tracypaul.com
|
