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National Underwear Day was founded and had its inaugural celebration in August 2003. For several years, Freshpair invaded New York City the first week of August with a full-blown fashion show and scores of gorgeous models in their underwear on National Underwear Day. In response to popular demand, the event grew into an online underwear extravaganza in 2009 and continued in 2010. Bringing the celebration online allowed Freshpair to unite the growing crowd of National Underwear Day loyalists across the country and around the world.

Did you know that 79.9999% of Americans wear the same type of underwear for their entire adult lives?  Don't be a statistic; try something new!  To help you break out of the everyday, we gave away 5,000 pairs of underwear, no strings attached.  National Underwear Day is about celebrating all types of underwear, from mens underwear to shapewear; so don your favorite pair of Calvin Klein underwear or Spanx and join the celebration! Whatever you're celebrating underneath, we've got you covered.  Interested in trying out new men's shapewear?  Check out the selection from hot new brands Equmen and Spanx for Men.  Need a new outfit for an underwear party? Be sure to check out our selection of sexy Chantelle bras, Natori bras and Wacoal bras. Also, don't forget our great deals on Vanity Fair bras and Olga bras.