JM

JM creates seven different underwear collections that are marketed in the U.S., Canada and Europe. Their lines are: Athletix, Koton, Action, Skinz, Natura, Basix and R.E.D. Each appeals to a different demographic and has its own niche in the marketplace. All the collections are made exclusively in Canada, rather than in China where the labor and production would have been significantly cheaper. JM decided they wanted to be able to closely monitor their quality level. No matter where in the world you buy a pair of J M underwear, you can be assured the quality will be the same and the garments will be identical. That’s one of the reasons Robert Battah believes JM has retained its loyalty among consumers. The fit, price, and styling can’t be beat and that is something to be proud of.

The most recent addition to the underwear collection is R.E.D. The focus is on the fabric, from texture to softness to color, fiber, stretch. The head designer was inspired to start a new line after his extensive travels all over the world looking at the latest trends. He surveys what’s out there, from Europe to the U.K., and then comes up with new designs to offer to customers who already know and trust the brand.

The Waves collection is JM’s foray into swimwear. At Freshpair, we are proud to carry styles like the Waves Printed Swim Trunk, the Mini Slip Swim Bikini, the Stripes Square Swim Trunk, the Stripes Loose Swim Trunk, the Solid Loose Swim Short, and the Ultra Square Swim Trunk. The designer who created the Waves line was integral to the launch of their loungewear line last year. JM makes yoga and workout clothing in masculine, stylish cuts. In addition, the past year has seen JM completely overhaul their packaging design. With so many different collections, they wanted consistent branding across the entire brand. They made longer, leaner packaging for a cleaner presentation.