aussieBum is an Australian men’s fashion label that is as famous for its cult following as the line of bold, sexy underwear and swimwear that bears the name. Like everything else Down Under, aussieBum plays by a different set of rules than the rest of the world. Described by its founder as a “confident, sexy man’s brand,” aussieBum underwear is a brand with a whole lot of personality, a trait clearly visible in the label’s ad campaigns and business conduct, but most obvious in their men’s underwear and swim collections.
The birth of aussieBum underwear helped to launch a new kind of underwear culture—underwear that is meant to be seen. Naturally, this approach doesn’t appeal to every type of guy, but this bold angle has distinguished aussieBum as one of the most recognized men’s brands in the world. One of their more rebellious mottos reads, “If you doubt yourself, wear something else,” and mirrors their wide selection of underwear that is all about sex appeal, including briefs, boxer briefs, trunks, and jockstraps. Freshpair is the exclusive online source for aussieBum in the United States, featuring these top aussieBum styles:
Definitive of Australian culture, the aussieBum swim collection speaks to the sporty, confident man. Men's swimwear gets a little boost with the likes of the Squad Boosterjock Swim Square Cut Trunk which features aussieBum's unique package boosting pouch. For a less revealing style, check out the aussieBum 70s Swim Square Cut Trunk bathing suit with its retro 70's style.
aussieBum was born in 2001 as a swimwear brand on Bondi Beach, the renowned Australian beach, famous for influencing a whole new genre of sexy swimwear in the 1960’s. When founder Sean Ashby, then a self-proclaimed beach bum, realized his favorite style of bathing suit had been discontinued, he put his money where his pants are and invested his life savings into creating a company that would continue producing this iconic Australian swimwear. He named the company aussieBum, paying homage to both his Australian heritage and beach bum lifestyle. The brand’s sleek, sexy style caught on quickly with the Australian fashion set, who demanded something just as fashionable to wear during the winter months. Underwear seemed the next logical step, and 33 unique underwear styles later, aussieBum is a household name among guys who dare to express their underwear.
On the verge of a decade in business, aussieBum remains a brand dedicated to the culture it established, rewarding remarkable brand loyalty with a future full of the style and innovation fans have come to expect. aussieBum’s commitment to the environment has lead them to develop new fabrics and manufacturing methods geared to lessen their environmental impact, but the brand’s real devotion is giving guys underwear and swimwear they can look and feel great in stands as strong as ever.