in the newsDownload our Press Kit
Niche Brands Changing Face of Men's Underwear Business
By: Brenner Thomas
[. . . ]â€œItâ€™s increasing all the time,â€ said Michael Kleinmann, president of Freshpair.com, a leading innerwear retailer, of the categoryâ€™s explosion. â€œThereâ€™s more happening in this business as new brands pop up and well-established ones come out with new collections.â€ To wit: Freshpair now offers 1,500 menâ€™s stockkeeping units from 57 brands â€“ a 30 percent increase over two years ago. [. . . ] â€œA few years ago product started looking very similar,â€ said Kleinmann. â€œI think the recession woke people up and made them realize they have to be distinct. It really comes down to how they differentiate themselves from whatâ€™s out there.â€[. . . ]
For more information or to obtain samples, please contact our Public Relations Department.
Public Relations Department
Phone: (212) 505-6900 option 3
Fax: (646) 390-6282