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Manshapers: Spanx for Men
Want to enhance your package? Unhappy with the extra ten hanging around your middle? Suffering from flat-butt syndrome?
Not to worry, men! Now you can tap into the secret weapon women have been using for years: Shapewear.
In feminine circles, “shapewear” is code for any garment worn under clothes to suck you in, hold you tight and keep your shape sleek, trim and smooth.
Women everywhere from skinny Gwynny Paltrow and bootylicious Beyonce depend on garments like Spanx to keep them looking hot on the red carpet. And guess what! Shapewear ain’t just for the ladies anymore — the men’s shapewear market is booming.
“We are selling them as quickly as Spanx can make them,” said Nickelson Wooster, the men’s fashion director at Neiman Marcus. “Men may not be talking about it, but they’re buying it.” This month Spanx for Men arrived in Bloomingdale’s, Saks Fifth Avenue and Nordstrom, and online at sites like freshpair.com.
Manshaper products include chest shaping t-shirts and undershirts, man girdles or “mirdles”, to help suck in the belly, padded butt boxer briefs to add a little extra junk to the man-trunk, and package enhancers, to put your, um, best asset forward.
Brands like Sculptees and Equmen are apparently making a killing in the underrepresented manshaper market, and both companies admit that in-store sales can’t compare to online sales as men prefer to shop anonymously for their manshapers of choice.
Waddaya think? Will you be sporting a manshaper product under your clothes any time soon? Check out this news piece on the new must-have manshapers.
For more information or to obtain samples, please contact our Public Relations Department.
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