Free, but not easy

National Underwear Day

PR efforts and media coverage also combine with content to bring in outside links at underwear site Freshpair.com, a MoreVisibilty client. The site originated National Underwear Day, which features a live show with models strutting in their skivvies on a runway in Times Square. The site devotes real estate to the annual event year-round, with streamed videos, previews, reports of media and more, all of which helps to attract traffic and build links, says president Michael Kleinmann.