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Can Men's Underwear Save the Economy?
By Debra Bass
A few years ago former Federal Reserve chairman Alan Greenspan gave credence to the theory that men’s (not necessarily women’s) underwear is a good economic indicator. The theory goes that in good times, men stock up and in bad times men make due.
After all, it’s not any more far-fetched a theory than hem-lines, lipstick sales or restaurant receipts.
So according to recent analysts, things are looking up. The Washington Post reported on “What Underwear Says About the Economy” and the news is pretty good.
So feel free to freshen up your supply.
But if you’re still cautious, underwear retailer Freshpair.com launched an outlet site, cheapundies.com.
And just as you’d expect from the name, Cheapundies offers over 100 brands including Cosabella, DKNY, Free People, Hanky Panky, Natori, Calvin Klein, Champion, Dolce & Gabbana and Diesel for men and women available on the site at 25-75% off.
Items from above right:
Cotton V-Neck T-Shirt by Baskit, $12.60, regular retail $18.
DKNY, Signature Lace underwire bra, $21, normal retail is $30.
Triple XXX by Unico’s Night Out Trunk $11.40 regular retail $19.
Fashion Print Microfiber Stretch Hipster by Calvin Klein, $11.25, regular retail $15.
And on a side note: The Jockey Brief - the world’s first men’s brief, which was considered ground-breaking, innovative, and daring at the time is proud to celebrate its 75th anniversary starting today.
For more information or to obtain samples, please contact our Public Relations Department.
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