National Underwear Day

The 4th Annual National Underwear Day will take place on August 9th with a sponsor list that reads like a who's-who of the intimate apparel industry.

The official sponsors for this year's National Underwear Day, organized by internet retailer freshpair.com, include: Puma, Wacoal, Hugo Boss, Papi, Ginch Gonch, Play, Chantelle, Diesel, Le Mystere, Goddess, Freya, Fantasie, Rips, Unico, Magic Silk and Men's Health magazine.

On this year's National Underwear Day, Freshpair will send dozens of models out into the streets of New York clad in nothing more than the hottest new styles of men's and women's underwear from a variety of top brands.

Freshpair's underwear ambassadors - modeling the latest briefs, boxer briefs, panties, bras, and more - will appear in busy areas of Manhattan, such as Times Square. Changing stations will be set up in several areas so that passersby can participate by changing into free underwear, which Freshpair will distribute.

For more information on National Underwear Day, visit freshpair.com/underwear_day.html - S.B.