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Men Love Manx
By: Alisa Gould-Simon
Women aren't the only ones who love a garment with a little firmness. With new shapewear styles flooding the men's wear market in the last few months, purveyors of the male version of Spanxâ€”Manxâ€”have watched sales go through the roof. "We are selling them as quickly as Spanx can make them," Neiman Marcus' s men's fashion director Nickelson Wooster told the New York Times. Meanwhile, Michael Kleinmann, the president of Freshpair, a purveyor of men's and women's underwear, called Manx "the next big thing." Another popular but hush-hush product in profile-enhancing underwear is in the works, a wonder-garment Kleinmann called "the equivalent of a push-up bra" for men. Not surprisingly, online sales heavily outweigh those of in-store purchases. It seems men are shy about shopping for Manx in the public domain.
What are the big selling points for the garment, aside from slimming down dudesâ€™ silhouettes? Some men are claiming that the suction-like style actually relieves back painâ€”likely bull but a claim nonethelessâ€”which is not to detract from another another, possibly more important benefit: Manx can help men be less self-conscious about their nipples. The real catalyst for purchasing slimming undergarments is either insecurity or vanity. Men are looking for a simple sartorial pick-me-up the same way women have for centuries. After all, arenâ€™t Spanx really just modern day corsets (albeit far more comfortable versions)? That said, thereâ€™s no denying thereâ€™s a double-standard with regard to men and women and their respective self-maintenance. And with everything from murses to heavage and meggings circulating heavily in menâ€™s fashion, I think Dockersâ€™ â€™Wear the Pants â€˜ campaign has the right idea.
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