Socialite/Heiress Lydia Hearst Is Not Shy!

Move over "I'm running for President" Paris Hilton. There's a new socialite heiress ready to steal your spotlight and she won't be giving it back any time soon either.

Meet Lydia Hearst.

Early this week she was caught kissing Danity Kane's Aubrey O'Day.

Then came the news that she is the new face of Myla Lingerie (photo above).

On Tuesday sticking with what was already a controversial week she hosted Freshpair.com's 6th Annual National Underwear day with a cocktail party and fashion show.

We can assure you this isn't the last time you'll be hearing about Lydia Hearst.

More photos of Lydia's Myla Lingerie shoot after the jump.