evolution of underwear: a history of underwear from Cavemen to Calvin Klein, fig leaf to contour pouch

In The Beginning
Fig leaves are ancestor to today’s natural fiber underwear. Probably much rougher than modal or cotton underwear.

1352 B.C.E.
Pharoah Tutankhamun is buried with 145 loincloths. Paves the way for men’s underwear enthusiasts.

1400
Codpieces are the first package enhancers…worn as outerwear! Similar to how Tom Cruise made white briefs popular in the 1980’s, King Henry VIII made the codpiece fashionable.

1800
Hanes union suits are all the rage. Drop-flap seats make extended visits to a frigid bathroom much more bearable.

1930
Elastic waistbands make slipping on your underpants a snap. Underwear becomes much more resilient and supportive.

1935
Men’s underwear gets brief. The first modern brief hits store shelves and is an overnight success.

1940
Wartime: White undies hanging out to dry draw enemy fire. Color is introduced as a functional, and sometimes life-saving, alternative to bright white.

1980
The thong takes South America by storm. No longer just for strippers, this sexy men’s underwear style solves the problem of male VPL.

1983
Tom Cruise gets risqué in his tighty-whities in Risky Business. Men’s classic white briefs are propelled into mainstream popularity.

1992
Mark Wahlberg drops trou for Calvin Klein revealing his affinity for sexy boxer briefs and further cementing popularity and longevity for the new underwear style.

2000
Underwear shopping gets much more convenient with online shopping at Freshpair.com. Free domestic shipping, saving gas money, and avoiding department store crowds make the shopping experience so much more pleasant.

3000 B.C.E
Leather loincloths are both functional and stylish.

1300
Braies replace the loincloth as a predecessor to baggy boxer shorts. Primitive in design, the braie features a loose fit and a drop-crotch.

1793
The cotton gin is introduced and is a pivotal moment in underwear history. Mass-produced cotton underwear soon hits shelves.

1911
J.C. Leyendecker illustrates the first national advertisements for men’s underwear. Newspaper subscribers are scandalized and tantalized.

1934
The fly-front is invented creating easy access for right-handers.

1936
Munsingwear designs “kangaroo pouch” horizontal fly underwear for men. Finally, a fly-front that works for left-handers!

1950
Innovations in color, pattern, and design lead the way in fashion underwear for men.

1982
Underwear exposed: Calvin Klein underwear hits the billboards in Times Square. Underwear advertising takes a sexy new turn.

1990
Sagging pants reveal that young men have switched from briefs to boxer shorts and the innovative new boxer brief.

2003
The first National Underwear Day is celebrated in Times Square with a bevvy of beautiful models, clad only in underwear.


2012: The Freshpair Men’s Underwear Club puts a modern twist on underwear of the month clubs by delivering hot-off-the-runway underwear styles to men every season.