Maidenform

Maidenform was founded in 1922 by seamstress Ida Rosenthal, along with her husband William Rosenthal and Enid Bissett who owned the shop that employed her. Maidenform rebelled against the flat-chested designs of the time and produced both dresses and support undergarments, particularly Maidenform bras, that accentuated the natural shape of a woman's figure, hence the name Maidenform. Maidenform is recognized as a premier American brand. Maidenform has had excellent consumer recognition for more than 80 years and bras produced by Maidenform are available in more than 40 countries worldwide. Maidenform offer three levels of bra lift for women

• GENTLE for those office-appropriate blouses
• MAXIMUM to add a little extra oomph for a day-to-evening look
• EXTREME for your sexiest tops and dresses

The new EXTREME bras by Maidenform come in sizes 34-36A, 34-38B and C, and is available in basic and fashion colors. “Women want to express themselves, and GENTLE, MAXIMUM and EXTREME levels by Maidenform give them the ability to enhance their look by customizing their amount of lift," says Norah Alberto, Senior Style Director for Maidenform. "When women look and feel their best in Maidenform bras they exude confidence and are irresistible!”

The Maidenform Brand

Maidenform has been a forward-thinking company throughout its history. Maidenform was the first intimate apparel company to advertise, with ads appearing on buses, billboards, local window and store-counter card displays. Maidenform is a company committed to meeting the needs of today's women. Maidenform wants you to feel good from the inside out. Maidenform hopes that the excellent quality, fit, and modern attractive styles of Maidenform will exceed your expectations. The niches of Maidenform are bras styles for the small to average busted woman and panties by Maidenform.

The One Fabulous Fit Contour Bras is one of the most popular bras by Maidenform featuring soft, molded cups in two-way stretch foam and wire-free support. Other favorite bras from Maidenform include the One Fabulous Fit Demi Underwire Bra and the One FAB Fit Tube Top Bra by Maidenform. Maidenform makes bras that provide superior fit, comfort and design. The stylish, chic and comfortable bras by Maidenform are undoubtedly feminine. Through innovative, smart and chic design Maidenform strives to provide women with what they need to look and feel their best. Shop for Maidenform and receive Free Shipping from Freshpair.com!