We’ve come a long way from the days of petticoats and fabled chastity belts. Here’s my little rundown of how bloomers got whittled down to G-strings, complete with (hopefully) enlightening facts and entertaining commentary. Buckle up for a long drive down memory lane.
When In Rome
Circa 1000BC

During the Roman Period, the foremothers of modern day underwear first came into being. Women in the Roman Period wore strophiae and subligaculae – in 21st century terms, breast cloths and loin cloths. These were made out of soft strips of leather, mostly worn in an athletic context. Can you imagine having to play sports covered only in strips of cloth? I can’t imagine the male spectators complaining about that situation.
Reed My Lips
1500s

We make a big 2500 year jump from soft leather to stiff reed and willow. By the 16th century, farthingales gained in popularity. These were petticoats stiffened with reed or willow so they stood out from a woman’s body like a cone extending from the waist. Personally, I’m a big fan of this farthingale trend. Disguise my hips and simultaneously be fashion-forward? Yes, please!
Industrialize and Minimize
1700s and 1800s

During the Enlightenment and the Industrial Age, spinning jennies and cotton gins made it possible for underwear to be mass-produced for the first time, allowing people to purchase underwear in stores instead of making them at home. Apparently women were not so enlightened about their need to breathe though, because this is also the age of the corset, and subsequently, the fainting room. Women would have themselves laced up so tightly that they couldn’t breathe. I like having a small waist too, but I like being conscious more! Skirt styles during this time became shorter, and in an effort to keep women modest and their legs out of sight, pantaloons were invented (the predecessors to Lindsay Lohan’s favorite fashion piece - leggings!).
A Comfortable Lead
1900s

In the 20th century, the first underwear print advertisement ran in The Saturday Evening Post. Comfort and durability were emphasized and fashion was never a selling point. The Liberty Bodice was introduced as an alternative to the constrictive corset. Smart move, ladies! Nobody will notice how good you look if you’re stuck in a fainting room all day.
In Bra’d Daylight
1913

This is when the first bra was developed – but it was two handkerchiefs tied together with ribbon. How supportive that was, I don’t know, but it paved the way for the modern bra we have today. So let’s give a hand to New York socialite Mary Phelps Jacob for uplifting all women everywhere (literally) with her savvy invention.
In Full Bloom
1920s

With the increased popularity of female athleticism (go girls!), bloomers came into fashion, especially for cycling and tennis. This trend helped push corsets out of style, so although I don’t like the look of them, I’m still pro bloomers.
Out With the Old, In With the New
1950s and 1960s

Underwear really burst onto the scene as a fashion item to be seen as a means of self-expression and an outlet for style, thanks to such icons as Christian Dior, whose “New Look” featured pointed bras. New designs and styles emphasized the bust more than the waist.
From Cone Waist to Cone Bra
1970s to Present

Two words: Sex Appeal. Madonna wore a cone bra during her Blond Ambition tour. Calvin Klein ads featured near-naked models (how far you’ve come, Marky Mark). Thongs came onto the underwear scene. Underwear became fun and fashionable, not just functional - and oh what fun we have with that concept now (think: David Beckham for Armani and Victoria’s Secret Fashion Shows!)
And that is how we got from loin cloths to Gisele and Heidi.