about us

We started in 2000 as an on-campus underwear delivery service at the University of Maryland and shortly moved to an ecommerce retailer, headquartered in New York. Since our jump into ecommerce, we're proud to be the largest online retailer of men's underwear and a leading online retailer of women's intimates.

Besides offering nearly 150 different brands for both men and women, we're also staffed with industry experts that offer advice on every intimate need. Seriously. Just ask us. Our knowledge of “unmentionables” and commitment to promoting confidence through perfect-fitting underwear is what makes us unique. Plus, we're just a really cool group of people.

If you need help with bra fitting, follow our expert bra fitter Ms. Fit for fit tips and style advice. Already know what you want? Check out our Freshpair Subscriptions and have your favorite products delivered automatically, based on the frequency you select.

We're dedicated to connecting you with underwear that will help you look and feel your best. And when you feel your best, we say, “Your confidence is showing.”