About Us
Welcome to Freshpair. We are a leading online retailer of men's and women's intimate apparel. Our state-of-the art shopping experience allows you to shop right from home with the ultimate convenience: because we believe the best way to shop for underwear is in your underwear.
We designed our site to be easy to navigate so you can get the most out of your shopping experience. You can search the site by brand name, category, style or size.
In addition, we train our team of Customer Care Specialists to be experts in their field. They are available to take orders, but they're also ready to offer fit advice, give recommendations and explain the benefits of different fabrics and features. If you have a question or if you just prefer to place your order via phone, you can call our Customer Care line at (866) 373-7472 between the hours of 9am and 6pm Monday through Friday to talk to one of our experts directly.
We take pride in offering a comprehensive selection of both men's and women's intimate apparel, from the basics you wear every day to special occasion lingerie to sleepwear and loungewear. We add new brands and styles weekly and we constantly seek out the newest styles and trends. We carry shapewear, lingerie accessories, and solutions for customizing the items you already own. In addition, Freshpair has developed our own resources for intimate apparel shopping, like sizing and fit guides, gift boutiques, wear advice, and trend-spotting. We want you to get the most out of your underwear purchases. We've built in all these extras to ensure Freshpair is the definitive resource for your intimate apparel needs.
Another thing that sets us apart from the rest is that we've created the ultimate avenue for celebrating underwear. In 2003, we founded National Underwear Day. We celebrate National Underwear Day every August because, as Freshpair President Matthew Butlein says, "underwear should no longer be merely the first thing you put on and the last thing you take off, but the most important thing you wear all day." We take our team of underwear ambassadors and models to Times Square in New York City, clad in nothing but their skivvies, to strut the catwalk and show off the latest styles from the hottest brands. Over the years, since its creation, National Underwear Day has become one of the media's favorite events. In 2003, CNN Headline News said: every day should be National Underwear Day!
Freshpair's retail team is a world-class ensemble of experts in their field. From customer service, merchandising, fitting, technology, advertising, and marketing, we continually strive to provide our customers with the most innovative technologies combined with the highest levels of customer service. With every year we've seen massive growth and we attribute our success to our continual commitment to our customers. We invite you to explore our site, enjoy shopping and take advantage of the style and fitting sections. Freshpair wants you to look and feel great starting with the first thing you put on each morning - everyone loves a fresh pair!
In our Womens department, we offer lingerie, bras, panties, shapewear, sleepwear, full figure items, and socks from name brands such as Adam, Bali, Barely There, Body Wrap, Calvin Klein, Carnival, Champion, Chantelle, DKNY, Donna Karan, Elle Macpherson, Enell, Fantasie, Fashion Forms, Flexees, Freshpair, Fruit of the Loom, Ginch Gonch, Goddess, Hanky Panky, Hanes, Le Mystere, Lily of France, Lilyette, Lunaire, Magic Silk, Maidenform, Natori, Olga, Olga's Christina, OnGossamer, P.J. Salvage, Panache, Play, Playtex, Puma, Sassybax, Spanx, Vanity Fair, Wacoal, Warners, and Wigwam. We have an extensive collection of Womens Bras including Backless Bras, Convertible Bras, Demi Bras, Front Closure Bras, Full Figure Bras, Minimizer Bras, Molded Bras, No Wire Bras, Nursing Bras, Padded Bras, Push-up Bras, Racerback Bras, Seamless Bras, Soft Cup Bras, Sports Bras, Strapless Bras, Underwire Bras, and Water Bras. Our Womens Sale section is updated daily with sales and clearance items.
In our Mens Department, we offer Underwear, Tshirts, Socks, Big and Tall, and Sleepwear from name brands such as 2xist, Adam, Andrew Christian, Bike, C-IN2, Calvin Klein, Champion, Diesel, DKNY, Freshpair, Fruit of the Loom, Ginch Gonch, Go Softwear, Gregg Homme, Hanes, Hugo Boss, Magic Silk, Male Power, Mansilk, Munsingwear, Nautica, Papi, Tommy Hilfiger, Unico, Wax and Wigwam. We have an extensive collection of Mens Underwear and T-shirts including: Boxer Briefs, Boxers, Briefs, Thongs, Crew Neck T-shirts, V-Neck T-shirts, Athletic Shirts, and Muscle Shirts. Our Mens Sale section is updated daily with sales and clearance items.












